We proudly say that Yale is “the world’s favourite lock”. All over the world, people are actively securing all they care about; their home, their family, their personal belongings or their business with the name they trust the most, Yale. At Yale, we take great pride in our beginnings. Everything we are today, we owe to the inspirational ingenuity of Linus Yale Senior and Linus Yale Junior. Our overall aim is to make our customers feel so safe and secure that they are free to enjoy their life fully, free of worries and free to choose what they want to do. Sometimes we express this with the words Unlock your life; the ASSA ABLOY Brand Idea. The ASSA ABLOY Brand Idea supports and works well together with the Yale philosophy. Because this is equally true for Yale: when you feel secure, you are free to enjoy life!
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