Find similar products here

Philips Hue White & Colour Ambiance GU10 Smart Bulb

Price match guranteePrice match guarantee

We can price match this item if found elsewhere. Call us on:

0333 400 9500

Quoting product code: A16UF


Our delivery options

Free standard delivery (orders over £10)
3-5 working days 9am-5pm
Standard delivery (orders under £10)
3-5 working days 9am-5pm
Next day delivery
Mon - Fri, order by 6pm
From £5.99
Specific day/time delivery
Choose am / pm OR before 9am / 10.30am
From £5.99

Specific options for this product are available in the checkout. Read more delivery information

About this product


  • Compatible with Amazon Echo, Google Home & Apple HomeKit
  • Control your lights from anywhere using the Philips Hue app
  • 2 Year warranty

Product overview

• Compatible with Amazon Echo, Google Home, and Apple HomeKit
• Expand your current Philips Hue lighting system with this light bulb
• Simple and quick installation, just plug in the light bulb and link it to the Hue Bridge (not included)
• 6.5W light bulb that can emit 250 lumens of light
• Manufactured with a GU10 light fitting connection
• Choose from 16 million different shades of colour and tones of white to create the perfect ambience
• Can be controlled via the Philips Hue app, after syncing it to the Hue Bridge
• Lasts up to 15,000 hours and has an A grade energy efficiency rating

What are some of the things I can do with this light bulb?
Expand your current Philips Hue lighting setup with this Hue light bulb. It is the same as the one supplied with the Philips Hue White and Colour Ambiance LED Smart Light Bulb Starter Kit – GU10 (Order Code: A15UF). With 16 million colours are on offer for you to choose from you can choose the right one to match certain situations, changing your mood, behaviour or alertness. This light bulb needs to be linked up to the Hue Bridge (not included) in order for it to be operated, and then it can be controlled remotely.

What is the running life of this light bulb?
Using LED technology in the light bulb gives it up to 15,000 hours of operation at an A grade energy efficiency. This helps you to save energy and means it lasts longer than a traditional incandescent light bulb.

How straightforward is the installation?
With a GU10 fitting, all you need to do is replace your existing light bulb with this one. Next, scan your Philips Hue app for this light bulb and add it to your current system. Once installed setting up the control requires the Hue Bridge (not included) and downloading the Hue App.

Rated 4 out of 5 by from Not as bright These lights are good but the colour is not as good as the bigger bulbs. these are longer than the normal GU10 bulbs so the can stick out of a light or if you have limited space be aware and check the dimensions before you buy them. They are great when having a bath to the different clours its very soothing.
Date published: 2018-01-04
Rated 5 out of 5 by from Best smart bulb Was thinking of going for cheaper alternatives but glad I didn’t, these are simply the best, buy them, you won’t regret it
Date published: 2017-11-19
  • y_2018, m_2, d_17, h_3
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.7
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_2
  • loc_en_GB, sid_A16UF, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_maplin-en_gb



Cap Type:




Product Specifications



Pack Size:









Smart Bulb

Fitting Type:


Cap Type:


Power Specifications

Energy Efficiency Rating:


Operating Specifications

Colour Temperature:

2000 - 6500K



Running Life:


Operating Temperature:

0 to 40°C

Dimensions & Weight










Package Contents:

1x Philips Hue White & Colour Ambiance GU10 Light Bulb

System Requirements & Software

Compatible Operating Systems:


 Does the promotion "three for the price of two" imply three individual lightbulbs for the price of two or does it in fact mean I need to buy two packs of twin  lightbulbs to get an additional pack free? 

Asked by: Jim167
This listing is for a single bulb The description "White and Colour" means the bulb can produce colour or white light. If you add 3 of this item to your basket one will be discounted to zero. You cannot mix and match products If you click on the red "3 for 2" banner the terms of the offer are displayed
Answered by: Les
Date published: 2017-12-18

These Phillips GU10 'colour bulbs' are longer than their 'white/ambient' GU10 bulbs - Can you suggest an insulated ceiling fitting that is capable of housing the longer GU10 Colour bulbs?

Asked by: Bedford
Bedford, yes you can get ceiling downlighters that will take these bulbs. Suggest you get the bulb and then take and try in downlighters. There are some downlighters where the bit that holds the bulb is not attached to the socket the bulbs fits into so the bulb can be any length. Hope this helps.
Answered by: Josonic
Date published: 2017-11-26

will they only have white colour lights or with the app can they change colour like the other hue light bulbs?

Asked by: Emma
Philips sell white ambiance gu10 bulbs and white/colour gu10s. 
Answered by: Josonic
Date published: 2017-11-26

Can these be used with a current dimmer setup?

Asked by: Matt H
Matt, whilst you can’t use a normal dimmer switch, Philips sell a wireless switch that will turn the light (or group of lights) on and allow you to dim it as these bulbs are dimmable. For this to work you would also need the a Philips hub which I would recommend because you can turn on build, dim and change the bulb colour (if buying the colour gu10 build) from a smartphone app. Hope this helps.
Answered by: Josonic
Date published: 2017-11-26

I would like to buy 6 or 9 of these bulbs on the three for two offer however there aren't any stores that have more than 2! Is there anyway I could purchase 6 or 9 and have the offer please? I am more than happy to collect from Bournemouth, Poole. Thanks

Asked by: Mel f
Yes this is possible , but they will have to be purchased in your local store due to lack of stock in our warehouse.
Answered by: darren cordon
Date published: 2017-10-07

Hello, are these generation 2 hue bulbs?

Asked by: Bb4412
The model number for theses bulbs is 929001257603
Answered by: Billy
Date published: 2017-03-24

What is the beam angle of this globe? I see conflicting specification with the hue site stating 180deg which seems impossible for a GU10

Asked by: Dave
Beam angle - 160° +- 20°
Answered by: Dale
Date published: 2017-02-27

Will these bulbs work with alexa device

Asked by: AndyC
Yes, these will be compatible with Alexa however these do need to be used in conjunction with the Hue Hub.
Answered by: James
Date published: 2017-01-30
  • y_2018, m_2, d_17, h_3CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.7
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_9
  • loc_en_GB, sid_A16UF, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_maplin-en_gb