Fujifilm at Maplin

"At Fujifilm, we are continuously innovating — creating new technologies, products and services that inspire and excite people everywhere.Our goal is to empower the potential and expand the horizons of tomorrow’s businesses and lifestyles.

 We take an open and flexible attitude to innovation, combining our own original technology with human resources, expertise and technology from around the world. Through this powerful synergy, we rapidly and nimbly develop new solutions that address the true needs of our global customers."


X Series

fujifilm x series.jpg__PID:cddb2ec4-afad-47d2-b987-64c48df6fdf5

Fujifilm X Series - Technology rivalling full-size 35mm quality

Fujifilm's X Series is compact and lightweight, yet delivering outstanding image quality and mobility. Carry it with you wherever you go and always capture the moment. 

Fujifilm created the X-Trans CMOS sensor to make excellent pictures with vibrant colors, depth, and detail. Their special color filter array prevents moiré and colors without needing an extra filter, while still delivering sharpness similar to a full-size 35 mm sensor. Combined with the X-Processor, which is a powerful engine for fast and smart image processing, it ensures top-notch photo quality.

The X Mount Lenses cover a wide range of focal length, from ultrawide to telephoto, as well as specialty lenses such as cine zoom and macro lens.

Shop Fujifilm X Series Cameras

Fujifilm Film Simulation & Color Reproduction

Since its inception, Fujifilm has consistently strived to recreate colors that match your memories. This commitment is ingrained in the DNA of our X Series. Film simulation choices capture the warmth of skin tones, the crispness of blue skies, and the vibrancy of lush green landscapes, faithfully reflecting the images stored in your mind's eye.

Shop Fujifilm X Series Cameras


Instax Mini 12

Your ultimate selfie companion, featuring a conveniently positioned mirror, close-up mode, and automatic flash control for picture-perfect prints. With automatic exposure and flash control, snapping photos is a breeze – no fiddling with settings or worrying about turning on the flash. Just point, click, and capture joyful moments effortlessly.

Designed to keep up with your adventures, the Instax Mini 12 boasts super simple controls. Twist to turn on, twist further for close-up mode, and twist to turn off. Plus, with parallax correction, what you see is what you get. In close-up mode, the viewfinder aligns perfectly with the lens, ensuring precise shots. With the Mini 12, there's no room for error, just picture-perfect memories waiting to be captured.

Shop the full Instax range

Related blog posts