Privacy policy

Our promises

We are Digital-First Retail Limited ("we", "our", "us") and operate under the name of Maplin.

We're 100% committed to keeping your data safe and secure. Our Maplin team are avid online shoppers, so we totally appreciate and respect how important privacy is. If you have any worries about your personal information feel free to reach out through online chat or email help@maplin.co.uk, we'd be happy to answer any questions you have!

Why we need your information

There may be times when you give us 'sensitive' information and we protect this data like it's our own. We only ask for the essentials and we use your data to provide you the best service possible. The table below shows why we need this information:

Your Details

Why?

Name, Address & Phone Number

  • Order Updates
  • Delivery
  • Fraud Prevention
  • After Sales Support

Date of Birth & Gender

Fraud Prevention

Payment Information

  • Payment
  • Refunds
  • Fraud Prevention

Purchase History & Saved Items

  • Refunds
  • After Sales Support
  • Personalise your shopping experience
  • Recommend products we think you'd like

IP Address & Device Type

  • Fraud Prevention
  • Website and service improvments
  • Personalise your shopping experience

How long we hold onto your data for

We'll only keep your information on file for as long as you are a customer. If you haven't logged onto our website for three years we will delete your information from our systems. If you no longer wish to be a customer, you can also contact our support team and request to delete all the information we have on you.

In some circumstances, like cases of anti-money laundering or fraud, we may keep data longer if we need to or the law says we have to.

Marketing

If you have opted in to our marketing messages you'll receive updates by email and text on product launches and promotions.

No longer want to receive updates from us? No problem, you can stop our marketing by signing into your account on our website and clicking 'Your Details' and 'No, don't sign me up'. Alternatively email our support team at help@maplin.co.uk and we'll update your preferences.

Please bare in mind that Maplin has many inter-connecting services so it may take a few days for our systems to update. Also stopping marketing messages will not stop order related updates.

Your rights

You have a right to:

 

  • Access the personal data we hold about you
  • Be informed about how your personal data is being used
  • Update incorrect data we have on file
  • Request to delete your information on file
  • Stop all direct marketing communication
  • Complain to your data protection regulator (ICO)

Changes to this policy

We'll post any changes we make to our privacy notice on this page and if they're significant changes we'll post it on the Maplin website and let you know by email.