February 07, 2025
Maplin Names PRAKTICA as Key Optics Partner
London, Friday 7th February 2025: Maplin has announced the addition of PRAKTICA as a major brand within its optics and imaging category, reflecting the retailer’s continued focus on outdoor, travel, and hobbyist technology.
PRAKTICA, historically known for its film cameras, now specialises in binoculars, compact cameras, and optical accessories. The brand’s current product range includes travel-friendly binoculars, birdwatching scopes, and compact digital cameras aimed at outdoor enthusiasts, nature observers, and general consumers.
Maplin’s managing director, Ollie Marshall, commented: “PRAKTICA has a long heritage in imaging and has successfully adapted its offering for today’s optics market. Their current product range is a strong fit for our customers who are interested in travel, wildlife, and practical outdoor tech.”
The PRAKTICA range will be featured within Maplin’s growing selection of optics, alongside other travel and hobby-focused product lines. Customers can expect to find binoculars in a variety of sizes, as well as camera accessories and tools designed for field use.
This announcement forms part of Maplin’s broader strategy to enhance its product selection in specialist categories, supporting the needs of customers across smart tech, outdoor electronics, and personal devices.
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About Maplin
Maplin is a UK-based online retailer of consumer electronics, smart technology, and specialist devices. With a history dating back to 1972, Maplin was relaunched as a digital-first retailer in 2018, offering curated tech products for home, office, and lifestyle use. https://www.maplin.co.uk/
About PRAKTICA
PRAKTICA is a UK-based optics brand with a legacy in imaging that dates back to the late 1940s. Now focused on binoculars, compact cameras, and optical accessories, PRAKTICA serves a wide range of users including nature watchers, travellers, and outdoor enthusiasts. https://www.praktica.com/
PRAKTICA, historically known for its film cameras, now specialises in binoculars, compact cameras, and optical accessories. The brand’s current product range includes travel-friendly binoculars, birdwatching scopes, and compact digital cameras aimed at outdoor enthusiasts, nature observers, and general consumers.
Maplin’s managing director, Ollie Marshall, commented: “PRAKTICA has a long heritage in imaging and has successfully adapted its offering for today’s optics market. Their current product range is a strong fit for our customers who are interested in travel, wildlife, and practical outdoor tech.”
The PRAKTICA range will be featured within Maplin’s growing selection of optics, alongside other travel and hobby-focused product lines. Customers can expect to find binoculars in a variety of sizes, as well as camera accessories and tools designed for field use.
This announcement forms part of Maplin’s broader strategy to enhance its product selection in specialist categories, supporting the needs of customers across smart tech, outdoor electronics, and personal devices.
- END-
About Maplin
Maplin is a UK-based online retailer of consumer electronics, smart technology, and specialist devices. With a history dating back to 1972, Maplin was relaunched as a digital-first retailer in 2018, offering curated tech products for home, office, and lifestyle use. https://www.maplin.co.uk/
About PRAKTICA
PRAKTICA is a UK-based optics brand with a legacy in imaging that dates back to the late 1940s. Now focused on binoculars, compact cameras, and optical accessories, PRAKTICA serves a wide range of users including nature watchers, travellers, and outdoor enthusiasts. https://www.praktica.com/
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