Why Simple Rugged Phones Are Making a Comeback

Whether you're tired of endless notifications, worried about fragile devices, or just want something easy to use and reliable, a simple rugged phone might be exactly what you need.

At Maplin, we’re proud to stock a selection of AGM devices that focus on simple functionality rather than unnecessary features.

Here’s why more people are switching to simpler phones — and how AGM models makes that switch easy.

Let’s face it: modern smartphones are delicate. Drop one on the pavement, spill water on it, or take it on a dusty job site, and you're often looking at a costly repair.

AGM models are built to survive.

Each one available at Maplin—whether it's the bar-style AGM M6, the easy-to-hold AGM M9, or the flip-style AGM M10 Flip—is dustproof, waterproof, and drop-resistant. These are devices you can take to work, on hikes, or just around the house without worrying about breaking them.

Benefit: Peace of mind. No case needed. No screen protectors. Just a phone that can handle your lifestyle.

If you've ever handed a smartphone to an elderly relative, or tried to use one with gloves on, you know how frustrating they can be. Simpler models strip away the complexity.

• Big buttons

• Clear displays

• Simple menus

• No apps or pop-ups

Whether you're looking for a mobile phone for seniors, a first phone for a child, or just a reliable backup phone, AGM phones make things easy.

Benefit: Anyone can use them—no learning curve, no confusing settings, just call, text, and go.

Another underrated benefit of basic models like the AGM M6 and M9 is how well they handle sound. These phones are made for clarity and volume—ideal if you:

• Work in loud environments (like construction or workshops)

• Have hearing difficulties

• Just want to make sure you don’t miss important calls

The AGM M6, for example, has a loud rear speaker that can hit up to 109 dB — louder than many Bluetooth speakers!

Benefit: You hear your phone ring. You hear the person on the other end. Every time.

If you’re used to charging your smartphone once or twice a day, you’ll love the battery life on AGM phones.

Models like the M6 can go several days on a single charge. And since they don’t run loads of apps or use big touchscreens, they don’t drain power in the background.

Benefit: Less time plugged in, more time living your life. Great for emergencies, travel, or just fewer cables around the house.

Whether you're keeping a phone in the car, your emergency kit, or a loved one’s bag, a simple phone is often more reliable than a smartphone in a crisis.

• Physical buttons make it easier to dial quickly

• No software updates needed

• Long standby time means it’ll still have charge even if unused for days

• The AGM M10 Flip includes an SOS button for quick access to emergency contacts

Benefit: In an emergency, you want reliability—not a spinning loading icon.

Let’s be honest—most of us don’t need a phone that costs hundreds of pounds. AGM phones offer all the essential features (calls, texts, torch, FM radio, and even a basic camera) at a fraction of the price.

And with no apps constantly running, there are no surprise data charges or subscription services draining your wallet.

Benefit: Keep your costs down, without sacrificing quality.

In 2025, stepping back from complicated tech doesn’t mean stepping down. With AGM’s rugged phones, you get:

• Strength and simplicity

• Reliable communication

• Devices built for life—not just screen time

So whether you’re buying for yourself, a loved one, or your business, AGM phones at Maplin are a smart, dependable choice.

Shop the range today and discover how simple, stress-free, and reliable a phone can really be.